God’s Banker begins its Virtual Book Tour today. Yes, my latest action/adventure novel embarks on a 20-site virtual book tour spanning the next 2 weeks. During that time I’ll be interviewed, reviewed and post many guest blogs on these sites. If you’d like to see the tour schedule, Click Here.
I’m learning how to market eBooks. Frankly, it’s not easy. But it is fun. I’m meeting a lot of readers. Not one of them has been shy about telling me what they think of God’s Banker. So far the consensus is that the book is intelligently written; good, vivid characters; engaging plot; interesting background. But…there’s always a but. But, the cover has a problem. I’ve received several complaints about the cover. I must confess that I designed and executed the cover all by myself. Actually, I was quite proud of it. But (that awful word again) I’ve learned whom I work for–my readers. So I’m going to change it.
After looking at the cover and accepting that you just might be right, I have some ideas. To supplement my own creativity I’ve looked up some of the most successful book covers. And I’ve enlisted the help of my good friend, Don Spector. Don is a former Madison Avenue advertising exec. I figure if there’s anyone who can judge a book by its cover, it is Don. Here’s what we’ve come up with: The most successful books seem to feature a gorgeous woman who is wearing very little. My survey found that these cover images often have little or nothing to do with the book’s theme, plot or content. They have one purpose–to sell the book. Okay. I’m down with that.
However, what happened to the author’s personal integrity? How low should I go in order to sell a few more copies? Pretty low it would seem. Then, on reflection, I know my job–to entertain readers. How can I do that if my cover turns them off? So, we’re going to make the cover more appealing–tasteful, but appealing, nevertheless. Let me offer this–if you have any ideas, please don’t hesitate to let me know. You can comment directly to this blog if you wish. Alternatively, you can email me at CRM@WritersResourceGroup.com.