The Preorder Period: A Pirate’s Time Served
For a professional writer, creating the book is usually the easiest and most fun part of the project. It’s what we were trained for. Then comes the marketing—something foreign to many of us. No matter how great a book we may write, it won’t get any traction in the market place without a smart, aggressive and well thought out marketing campaign.
The first part of the marketing campaign is right in front of you. It’s called the preorder period. Nowadays books must have some sort of buzz going in the market place before they’re ever released. This pre-release buzz comes from the wonderful blogs that so graciously talk about the book and the author. The professional book reviewers also contribute mightily to a book’s success in the preorder stage.
In the case of A Pirate’s Time Served, the preorder time period is about a month long. I’ll be interviewed on a number of very fine literary blogs. I’ll take part in library workshops. I will tweet and Facebook my little heart out. And I’ll make frequent entries to my own blog (www.EnforcementDivision.com). I’ll also begin dripping excerpts and short chapters from the book throughout the Internet.
All of this generates interest in the upcoming A Pirate’s Time Served. Readers can go to Smashwords, Apple, Kobo, Page Foundry, Baker and Taylor and most other eBook platforms (except Amazon) and preorder the book. As a special thank you to these readers I’ve given them 1/3 off the regular price by placing a preorder. When the book is released on August 25, the eBook platform will automatically download it and put it into their library.
Convenience to my readers is certainly a great benefit of preorders. But it does something else. All the preorder sales accumulate during the preorder period. Say I am very lucky and my faithful readers have placed 5,000 preorders for A Pirate’s Time Served. On release day, August 25, all of these accumulated preorders instantly transform into regular sales. Suddenly A Pirate’s Time Served has 5,000 sales to its credit on during the first hour of its first day in release.
This gets attention. The book will almost certainly climb its way into the rarified atmosphere of most platform’s bestseller list. This generates even more attention. Like editors, booksellers are always looking for a parade to jump in front and lead. Here my readers and I have just provided them the very parade they’re looking for. They just may start marketing the book themselves on their sites. If enough readers see the ads, read the book, write a review, and recommend it to their friends and family, the book will go viral. That is how books gain traction in the market place. It all begins with a strategic marketing plan of which the preorder campaign is an integral part.
Enjoy the day,